AboutUs Weblog

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Become an industry expert, and improve your SEO Posted: 21 Nov 2011 01:09 PM PST Image by Anais Ferreira A recent webinar on Hubspot about improving SEO rankings for small business emphasized two things: create meaningful and useful content about your industry on your website, and make it easy for people to share your content in social media. The goal: Become recognized as an expert in your field, and get better search rankings and more clients. It’s a double win. The key: Instead of using your site just to promote your product and your business, create some material that teaches people something useful. Once you’ve educated people on a topic they care about, they’ll trust you and your product more. You’re winning two audiences at the same time: People who are searching for the kind of product you sell, and people who are interested in the topic you’re writing about. Sometimes, these are the same people, but you’re catching them at different moments – when they’re actually in shopping mode, and when they’re in research mode. Social media matters: Make sure visitors to your site can easily share what they read there. Place social media links on all of your posts and educational material. It cannot be emphasized enough that Facebook likes, Twitter posts and shares on other social sites tell Google that your site is valuable, and can help your site rank better in search results. For example: I searched the Internet to find out the best time of year to clean out my gutters. I found a useful article on a gutter cleaning company’s site, and then hired the company.  Finally, I shared the article on Twitter and Facebook. The company got me to their site with their content, sold me their services, and then reached prospective clients through social media. Write engaging content, and often: It’s easier to generate new content if you think of what your clients want to know – or should know. - Make a list of questions that you are often asked about your business. - List the questions you wish people would ask. - Think of yourself as a teacher to your customers and your future customers. Keep an eye on your target audience: Once you’ve written compelling content, analyze it for keywords and other SEO elements.  Use Google Analytics and other tools that show you which pages on your site get the most visitors, and which keywords are best for attracting people to your content. Look at the trends and then create more of the content that’s bringing you more visitors.

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