| Facebook and You: How to have a better presence. Posted: 02 Nov 2011 01:49 PM PDT  Can you be found here? I have been wondering how to improve the Facebook presence for one of my clients. I just watched a webinar on how to do that. Facebook pages are a great place to engage your customers and future customers. But don’t neglect your website! Remember that most people will do business with you on your website. But creating a great Facebook presence can actually boost your site’s position in search rankings, as people talk about you both on Facebook and Twitter. Here are the best of the tips. Create your company’s identity Your business is unique, make sure it comes across in your profile. Here’s how to do it: - Create a vanity URL. Make your business memorable to your customers. Typically, using the name of your business is best, since that’s what people will be using in their search. If you choose to use keywords, make sure they accurately represent your brand and are easy to remember.
- Create a customized landing page. Engage your customers with a personalized page that showcases your company’s unique identity and brand. Add interesting visuals and videos.
- Complete your About box and Info tab. Every little bit helps toward increasing your rankings and visibility on Facebook. These sections of your profile provide opportunities for further customization of your profile and brand, and more opportunities for you to connect with customers.
Post regularly and have a plan. - Create a conversational calendar to plan what you will post and when. Make two: one for short term planning and one for long term.
- Ask questions. Use your customer’s responses to determine what you will post and when.
- Reward your readers. Special offers, exciting content, sneak peeks give readers a reason to shop and come back for more. Also, adding a welcome tab entices customers to become fans and gain access to your profile’s exciting and engaging content.
Expand your fan base - Add Like tabs. Putting Like tabs on products allows fans to Like your page in multiple ways.
- Give your clients the ability to check in at your location and publicize your profile further.
- Partner with other companies who provide a similar product or service.
- Build your off site links- such as to your website, other social networking sites, blog, and also encourage others to link to your page.
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