Search Engine Optimization: AboutUs Weblog

Wednesday, November 16, 2011

AboutUs Weblog

Google Freshness Update: Good News for Small Business

Posted: 15 Nov 2011 09:00 AM PST

Google Freshness Update Affects More Sites than Panda

The Google Freshness update affects far more websites than Panda.

Google’s Panda update caused a lot of panic early this year among webmasters who saw their site traffic plummet due to duplicate or minimally useful content.

The search giant’s new Freshness update hasn’t garnered nearly as much notice, but it affects a lot more searches – and websites. The best part is, the Freshness update can help small websites compete more effectively for searchers and traffic.

Interested in taking advantage of the Freshness update? Read Google’s Freshness Update Helps Small Business SEO, a new article by Matt Fielding,an SEO (search engine optimization) consultant at Preston, Lancashire digital marketing firm Custard Media. Matt tells you how the Freshness update rewards newer content on the Web with higher rankings, and offers useful tips for small business owners seeking more website traffic.

Matt’s article is the newest addition to our recent articles about how small business owners can take advantage of changes to search engine algorithms. You might be equally interested in our recent piece on using social media to boost your site’s SEO and position in search rankings.

At AboutUs, we know that small companies and small websites can use search marketing effectively to grow their business. We also know that SEO and Web marketing can seem confusing. That’s why we offer well over 100 free articles on different aspects of Internet marketing in the Learn section of AboutUs.org. Browse through and discover articles on email marketing, how to market a local business, SEO and more.

Is there a Web marketing topic you’d like to know more about? Do you have some expertise of your own to share? Let us know: Editor@AboutUs.org.