Search Engine Optimization: AboutUs Weblog

Wednesday, November 9, 2011

AboutUs Weblog

Posted: 08 Nov 2011 09:00 AM PST

Thanks to Miss604 on Flickr

In case you haven’t heard yet, the rules of search engine optimization (SEO) have changed. Yes, you still need to have awesome, unique title tags on important pages, you still need a search engine friendly architecture and you should still try to get inbound links from reputable sites.

But the playing field is more level than it used to be for small business, because social media mentions have become so important for SEO. Search engines take note of how much your company, product and website are mentioned on sites like Twitter, Facebook and LinkedIn, and also who mentions you. Frankly, it can be a lot easier for small business owners – and marketers in small businesses – to create a good social presence than to fix the structure and code of their websites.

Get some tips for using social media to get a higher position in search results in our new article, Boost SEO with Social Media. There’s an introduction explaining how social media has changed SEO, and you can skip straight to the lists of tips for Twitter, Facebook, LinkedIn and blogs at the bottom of the article.

This new article is just the latest in our large, free library of articles for business owners on SEO and Internet marketing. We’ve got articles on email marketing, local marketing, how to be an effective marketer on mobile phones, and more. Take a browse through, and let us know if there’s a topic you’d like us to cover.

Got some SEO or Internet marketing expertise of your own to share? We love our guest authors – contact us at Editor@AboutUs.org.