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| Mobile Email & SMS Let You Reach Shoppers Posted: 14 Jun 2011 10:00 AM PDT  Use SMS texts and mobile emails to reach people in the buying mode. You’re out running errands, and you’re getting grouchy and hungry. Suddenly a text message appears on your phone: It’s a 50-percent-off, right-now discount for the thin-crust pizza shop just two blocks from where you’re standing. Lunch! That’s the beauty of geo-targeted text ads and mobile emails: You can reach your potential customers while they’re out and about and in shopping mode. Ben Leftwich, an account executive at search marketing firm Anvil Media, tells you how location-based text advertising works on mobile phones, and describes how to use mobile email advertising, in his new article, Reach Customers with SMS and Mobile Email Ads. Ben’s guide is the third in our series of articles on mobile advertising, all written by folks at Anvil. We’ll publish another later this week, too. Mobile is an increasingly important part of the online advertising marketplace, and it’s growing fast. If your business offers things people buy on impulse, or you’re trying to attract more people from your immediate neighborhood, you’ll want to learn all you can about appearing in those tiny mobile phone screens.
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