Saturday, June 4, 2011

AboutUs Weblog

AboutUs Weblog

Social Commerce: The Marketplace Meets Social Media

Posted: 03 Jun 2011 10:00 AM PDT

People spend a lot of time on social sites like Facebook and Twitter, so savvy marketers know they need to be there, too. But social commerce has gone way beyond just putting up a nice Facebook page, and inviting people to like you, or even offering coupons on Twitter. Many companies now sell their products right on Facebook, and their other social presences are interlinked with both that store and their website store.

Helen Fang’s new article, Social Commerce and Social Marketing 101, explains just what social commerce is, and how to make sure all your online activities support it. Helen works for Vendio, a company whose technology helps merchants sell right on Facebook, without ever leaving the site. While selling on Facebook is a great idea, Helen makes it clear that it’s just part of an entire sales ecosystem.

Analyze your site's outbound links with the AboutUs Site Report.You’ll find lots of great information about marketing a local business online, helping your site rank higher in search engine results, building good links to your site and more in the Learn section of AboutUs.org, where Helen’s article is published today.

Articles in the Learn section are written by experts in their fields with the small business owner in mind. You’re busy growing your company – you don’t have time to become a search marketing expert. You can rely on AboutUs articles for the essentials of SEO and Internet marketing in plain language, free of industry jargon. Browse through Learn and let us know what you’d like us to write about next: Editor@AboutUs.org.
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