Tuesday, November 23, 2010

AboutUs Weblog

AboutUs Weblog

Monday Roundup

Posted: 22 Nov 2010 02:00 PM PST

This will be a short week due to the Thanksgiving holiday – so we might skip the roundup next week – we will see!

Last week we had two new writers for the AboutUs Learn section. Heinrich Muller writes about Writing Effective Press Releases and Becky Engel shows off her expertise with Choosing the Right SEO Company.

Long time community member, Drew Myers wrote a good follow up to the Cooks Source copyright issue.

Google Docs Goes Mobile, put together by Aliza Earnshaw, talks about the ever expanding realm of writing/editing/number crunching work that we are able to access. She also talked about the new funding for Meebo — Meebo knows people love websites – with a plug for AboutUs – as we also love websites!

When Web Surfers Skip Ads, SEO Becomes More Important

Posted: 22 Nov 2010 09:00 AM PST

Uh-oh. The web is going the way of Tivo. That could be bad news for people who have come to rely on pay-per-click ad campaigns.

Venerable ad industry magazine Advertising Age reports that YouTube is allowing visitors to choose which ads they want to see — or skip them altogether.

Considering that YouTube – owned by No. 1 search player Google – is itself the second most-queried site in the United States, that’s a significant signal that paid Internet advertising may not be as effective in the near future as it is now. If people can easily switch off ads, you know lots will. And if Google’s willing to offer optional paid ads on YouTube, other sites may soon follow suit.

This development underlines the importance of getting people to your site by means other than ads:

  • Use the principles of search engine optimization to make sure your pages rank well in search engine results when people are searching for what you sell
  • Make sure you use the social media networks as much as you can to reach your customers and potential customers
  • Touch the people who have showed interest in your site by sending well-crafted, thoughtful emails from time to time

These are just a few suggestions. You can find more ways to increase your online visibility by reading our articles for business owners. And do let us know if there’s a topic you’d like us to cover.
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