Tuesday, January 31, 2012

AboutUs Weblog

AboutUs Weblog


Don’t Be a Robot on Twitter

Posted: 30 Jan 2012 12:02 PM PST

Robot Pencil Sharpener

Don't be this guy on Twitter. Image courtesy of Andy Field on Flickr.

Twitter is a wonderful place to promote your company’s product, services, blog posts and news. But we’ve all seen the auto-tweets that make it feel like nobody’s at home for that particular Twitter account. You don’t want your company’s account to look like that.

Our new article, Create a Personality for Your Brand on Twitter, shows you a few examples of companies with interesting, interactive Twitter accounts. We think it mostly comes down to abandoning your fear of being a human being. After all, if you make a mistake, you can always apologize….it’s only human.

Another comforting thing to remember: Tweets go by really fast. If you say something awkward on Twitter, it’s not fatal. The only times we’ve seen really bad reverberations from a company’s Twitter post was when it was nasty, mean-spirited or when the company simply refused to apologize. It turns out, Twitter is a lot like real life ;-)

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