Friday, October 28, 2011

AboutUs Weblog

AboutUs Weblog

Use SEO To Research Your Competition

Posted: 27 Oct 2011 10:00 AM PDT

You already know you can – and should – use search engine optimization (SEO) tactics and thinking to boost your own website above competitors in search results. But did you know you can use your knowledge of SEO to research the competition? Check out how they’re getting results, and steal those ideas! But make sure you avoid any bad SEO practices you uncover.

To make the most of SEO-based research, read SEO for Competitive Analysis by AboutUs author Michelle Knight. It’s a great guide, and you don’t even need to be an SEO expert to use the tips and advice you’ll find there. Michelle is a professional software tester, and she understands how to make technical information clear for the rest of us. For example, she tells you how to research the keywords your competitors rank for, and get ideas for outranking your competitors in ways you never thought about before.

Did you know you can use the AboutUs Site Report to track how well you rank in Google for your 20 most important keywords? You can also track how your competitors are doing on those same keywords. The Site Report also points out which elements of your website can be improved to help you rank higher in Google, and tells you how to fix those issues.

You can learn more about SEO, and many different areas of Web marketing, by browsing through the Learn section of AboutUs.org. We’ve published more than 100 articles on all kinds of topics that are important to small business owners. All our articles are written in clear language that any business owner can understand. The Learn section is free, just like most services we offer to website owners on AboutUs.org.

 
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