Wednesday, May 4, 2011

AboutUs Weblog

AboutUs Weblog

Is PPC for You?

Posted: 03 May 2011 10:00 AM PDT

Pay-per-click (PPC) advertising is one of the most popular ways to reach potential customers on the Web- and deservedly so. PPC allows you to make sure your ads appear to people who are actually searching for what you sell. But it’s also a method that can cost you more than you bargained for.

Eric Siu, an Internet marketer at WPromote Inc. in El Segundo, California, outlines the advantages and disadvantages of PPC in his article, Pros and Cons of PPC. If you’re trying to figure out whether PPC makes sense for your business, this article will help you decide.

You can learn about many aspects of Internet marketing and search engine optimization (SEO) by reading the articles in the Learn section of AboutUs.org. We know you’re busy running your business, and don’t have time to become a search marketing expert, so we make sure every article is written in plain English that any intelligent business owner can understand.

Is there a search marketing or SEO topic we haven’t covered yet – and you think we should? Let us know: Editor@AboutUs.org.
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