SEO Book.com |
| How Does Yahoo! Increase Search Ad Clicks? Posted: 11 Nov 2014 05:57 AM PST One wonders how Yahoo Search revenues keep growing even as Yahoo's search marketshare is in perpetual decline. Then one looks at a Yahoo SERP and quickly understands what is going on. Here's a Yahoo SERP test I saw this morning I sometimes play a "spot the difference" game with my wife. She's far better at it than I am, but even to a blind man like me there are about a half-dozen enhancements to the above search results to juice ad clicks. Some of them are hard to notice unless you interact with the page, but here's a few of them I noticed...
What is even more telling about how Yahoo disadvantages the organic result set is when one of their verticals is included in the result set they include the bolding which is missing from other listings. Some of their organic result sets are crazy with the amount of vertical inclusions. On a single result set I've seen separate "organic" inclusions for
They also have other inclusions like shopping search, local search, image search, Yahoo screen, video search, Tumblr and more. Here are a couple examples. This one includes an extended paid affiliate listing with SeatGeek & Tumblr. This one includes rich formatting on Instructibles and Yahoo Answers. This one includes product search blended into the middle of the organic result set. Categories:  | |||||||||||||||||||||||||||
| Posted: 11 Nov 2014 05:57 AM PST When Google acquired DoubleClick Larry Page wanted to keep the Performics division offering SEM & SEO services just to see what would happen. Other Google executives realized the absurd conflict of interest and potential anti trust issues, so they overrode ambitious Larry: "He wanted to see how those things work. He wanted to experiment." Webmasters have grown tired of Google's duplicity as the search ecosystem shifts to pay to play, or go away. Google's webmaster guidelines can be viewed as reasonable and consistent or as an anti-competitive tool. As Google eats the ecosystem, those thrown under the bus shift their perspective. Within some sectors larger players can repeatedly get scrutiny for the same offense with essentially no response, whereas smaller players operating in that same market are slaughtered because they are small. Access to lawyers, politicians & media outlets = access to benefit of the doubt. Lack those & BEST OF LUCK TO YOU ;) Google's page asking "Do you need an SEO?" uses terms like: scam, illicit and deceptive to help frame the broader market perception of SEO. If ranking movements appear random & non-linear then it is hard to make sense of continued ongoing investment. The less stable Google makes the search ecosystem, the worse they make SEOs look, as...
Matt Cutts stated it is a waste of resources for him to be a personal lightning rod for criticism from black hat SEOs. When Matt mentioned he might not go back to his old role at Google some members of the SEO industry were glad. In response some other SEOs mentioned black hats have nobody to blame but themselves & it is their fault for automating things. After all, it is not like Google arbitrarily shifts their guidelines overnight and drastically penalizes websites to a disproportionate degree ex-post-facto for the work of former employees, former contractors, mistaken/incorrect presumed intent, third party negative SEO efforts, etc. Oh ... wait ... let me take that back. Indeed Google DOES do that, which is where much of the negative sentiment Matt complained about comes from. Recall when Google went after guest posts, a site which had a single useful guest post on it got a sitewide penalty. Around that time it was noted Auction.com had thousands of search results for text which was in some of their guest posts. About a month before the guest post crack down, Auction.com received a $50 million investment from Google Capital.
The point of highlighting that sort of disconnect was not to "out" someone, but rather to highlight the (il)legitimacy of the selective enforcement. After all, ... But perhaps Google has decided to change their practices and have a more reasonable approach to the SEO industry. An encouraging development on this front was when Auction.com was once again covered in Bloomberg. They not only benefited from leveraging Google's data and money, but Google also offered them another assist:
"In a capitalist system, [Larry Page] suggests, the elimination of inefficiency through technology has to be pursued to its logical conclusion." ― Richard Waters With that in mind, one can be certain Google didn't "miss" the guest posts by Auction.com. Enforcement is selective, as always. "The best way to control the opposition is to lead it ourselves." ― Vladimir Lenin Whether you turn left or right, the road leads to the same goal. Categories:  |
| You are subscribed to email updates from SEO Book To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States | |
No comments:
Post a Comment