Wednesday, January 22, 2014

SEO Book.com

SEO Book.com

Yahoo! Secured Search Rolls Out

Posted: 22 Jan 2014 02:20 PM PST

Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google's secured search roll out:

  • rather than showing a referrer without keyword data the traffic will show up as direct site visitors
  • there is no default automated workaround for advertisers

Even though the data is being blocked for both ads & organics right now, advertisers can quickly use Bing Ads Editor to add tracking strings to their URLs passing the relevant keyword data likeso

http://www.site.com/folder/page.html?utm_source=bing&utm_medium=cpc&utm_campaign=mycampaign{IfContent:content}&utm_term={Keyword}&utm_content={QueryString}&match={MatchType}

A couple quick questions:

  • Will Yahoo! add a Google-like data flow exemption for advertisers beyond URL tracking parameters?
  • Will Yahoo! make guarantees to secured sites that organic data will flow to justify the cost & significant risks associated with site migrations?
  • How accessible will Yahoo! data remain within Bing?
  • If/when Bing makes secured search a default, how will their solution differ from those of Google & Yahoo!?
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