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| Paid Placement in Search Engines Posted: 10 Apr 2012 03:08 AM PDT
How do you feel about people paying for placement in search engines?Nearly 2 in 3 people dislike money manipulating search results.
Women tend to dislike it slightly more than men.
Older people tend to think money influencing search is manipulative, as do younger people who have not had their idealism beaten out of them by the harshness of the world. However the people in the 25 to 34 range who grew up with the web tend to like paid search far more than other groups do.
People in the south tend to dislike money influencing search than any other region & people out west are more accepting of it. Perhaps the audience from California is more likely to understand how search impacts the local economy?
Rural people dislike money influencing search more than urban people do.
Income has essentially no impact on the perception of the influence of money in search (though there was insufficient data at the upper end of the income range).
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| Posted: 10 Apr 2012 02:53 AM PDT Google recently launched a consumer insights survey product, which quizes users for access to premium content. How do users get access to these poll questions? Google locks premium content behind them, likeso: Google has long stated that "cloaking is bad" and that it was deceptive & users didn't like it. Earlier this year Google also rolled out an algorithm to penalize sites that were too ad heavy:
Also recall that the second version of the Panda update encouraged users to block sites & many programmers blocked Experts-exchange due to disliking their scroll cloaking. That in turn caused Experts-exchange to get hit & see a nose dive in traffic. Between the above & seeing how implementation of this quiz technology works, I had to ask:
There isn't a huge split between men & women. Men hate them a bit more, but they also like them a bit more...they are just less indifferent.
Young people & old people tend to like such quizes more than people in the middle. My guess is this is because older people are a bit lonely & younger people do not value their time as much and presume it is more important that they voice their opinions on trivial matters. People just before their retirement (who have recently been hosed by the financial markets) tend not to like these polls as much & same with people in their mid 30s to mid 40s, who are likely short on time trying to balance career, family & finances.
People out west tend to be more indifferent. Like, whatever man. This may or may not have something to do with California's marijuana laws. ;)
Rural people tend to like such polls more than others. Perhaps it has to do with a greater longing for connection due to being more isolated?
There aren't any conclusive bits based on income. Wealthier people appear to be more indifferent, however the sampling error on that is huge due to the small sample size.
So, ultimately, Google was right that users hate excessive ads & cloaking. But the one thing users hate more than either of those is paying for content. ;) Some of the traditional publishing businesses are dying on the vine & this is certainly a great experiment to try to generate incremental revenues. ...but... How does Google's definition of cloaking square with the above? If publishers (or a competing ad network) do the same thing without Google, would it be considered spam? Categories:  | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 10 Apr 2012 02:48 AM PDT How do you feel about companies tracking your online behavior to target ads?Surprisingly, nearly 1 in 11 people like ad retargeting. However, over 3 in 5 people dislike it.
Women tend to think being stalked by ads is creepier than men do.
Younger people who are old enough to be starting families tend to be more financially stressed than most other age groups, so they are likely more appreciative of relevant ads tied to discounts & such. Younger people have also used the web for so much of their lives that they are not as creeped out by tracking & privacy issues as older people are. People in retirement also like relevant ads, perhaps in part because they are feeling the Ben "printing press gone wild but no inflation" Bernake pinch & see their fixed income retirements collapse under artificially low interest rates tied to money printing game.
People from the west coast are perhaps slightly more aware of the risks of online tracking. People from the south couldn't care either way. In the midwest the stereotype of the mom who clips coupons is shown in the data (though the sample size is small).
On everything outside of disliking online tracking the margin of error is wide enough that it is somewhat hard to notice any strong patterns based on population data.
It is also hard to see much of a broad pattern based on income levels.
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