Search Engine Optimization: AboutUs Weblog

Tuesday, December 20, 2011

AboutUs Weblog

Posted: 19 Dec 2011 09:00 AM PST

Let your expertise flow to new audiences. Photo courtesy of vl8189 on Flickr.

You know you need high-quality content on your website if you want to engage customers and rank well in search results. Once you’ve taken the time to create great articles and blog posts (and it sure does take time!), make the most of that content by getting it out to the social networks.

You can learn how to do this in our new article, Cascade Content for SEO. We offer an outline for promoting your content to wider audiences, and include some examples, including some great cascading work by New York-based fashion site Refinery29.com.

Apart from sharing your expertise with new people, and persuading them to visit your site, cascading your content can earn you retweets, comments, “likes” and posts. These social signals help your SEO, which in turn can help your site rank higher in search engines, bringing even more new people to your site.

This new article joins the 100+ other pieces about SEO and Internet marketing in the Learn section of AboutUs.org. All our articles are written for business owners and marketers in small companies, and they’re easy to understand, even if you’re just starting to market your business on the Web.

Is there a topic you’d like us to cover? Do you have some Web marketing expertise of your own to share? Let us know: Editor@AboutUs.org.