Thursday, September 29, 2011

AboutUs Weblog

AboutUs Weblog


Site Redesign – Retain Loyal Customers & Links

Posted: 28 Sep 2011 10:00 AM PDT

Redesign Announcement

A good website redesign announcement

There comes a time in the life of every website when it needs a refresh – a sleek, attractive, search-engine-friendly redesign.

Redesigning your site can be fraught with complex details, but you want the process to be as easy as possible for your loyal customers and your new visitors. You also want to make sure you don’t lose any valuable link juice in the process.

Nick Herinckx, a senior account manager at Portland search marketing firm Anvil Media Inc., offers tips and advice for pleasing visitors during a redesign in his new article, A Smooth Launch for Your Website. Follow Nick’s advice, and you’ll be letting people know that your redesign is being done for their benefit. You’ll also be telling search engines where to find your new pages and retaining the value of any inbound links.

Nick’s latest article is one  of many contributed by Anvil search marketing experts to the Learn section of AboutUs.org. That’s where you’ll find more than 100 articles about all aspects of search engine optimization (SEO) and search engine marketing, including topics such as email marketing, link building and more.

 

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