AboutUs Weblog |
| Boost Site Traffic with Great Meta Descriptions Posted: 21 Mar 2011 09:14 AM PDT If you’re learning about search engine optimization (SEO) and trying to drive more visitors to your website, you’ve probably wondered about the role of the meta description.  The meta description for TheDryBar.com says it all. Lots of people – including AboutUs! – talk about the need to write a good meta description for any important page on your site. That’s the case even though search engines don’t consider the meta description when it comes to ranking websites in search results. The meta description is important, however, when it comes to the human visitors you’re trying to attract to your site. Research shows that increasingly, people scan a page of search results quickly for titles that seem to promise what they’re looking for, and then actually read the descriptions of sites before they decide which result to click. Search engines use the title of a web page as the underlined clickable link to the page. Normally they use the meta description of the page for the text that appears right below the link. If there’s no meta description for the page, then search engines pull whatever relevant-seeming text they can find on the rest of the page, and use that. I was struck by the economy and effectiveness of the meta description for the home page of TheDryBar.com, the official website for a Los Angeles company that provides just one service: Blow-dry hair styling. The meta description really says it all: “No cuts. No color. Just blowouts. Only $35. (310) 442-6084, 11677 San Vicente Blvd, Los Angeles, CA 90049.” There’s nothing else you need to know. You can check the effectiveness of your home page’s meta description by looking at the free Home Page Analysis for your website. But wait, there’s more! We’re about to launch the AboutUs Site Report, which will give you a detailed report on up to 50 pages of your website. If you'd like to be informed as soon as it's available, you can:
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