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Friday, May 3, 2024

Learn more about our updated Terms of Service

seoshama@gmail.com

We're updating our Terms of Service on May 22, 2024, so we wanted to let you know ahead of time.

These changes won't affect the way you use our services, but they should help make it easier for you to understand what to expect from Google — and what we expect from you — as you use our services.

You can see the new terms here. We also summarized the changes at the bottom of this email.

What do I need to do?

  • If you're under the age required to manage your own Google Account:
    • We sent this email to your parent or guardian so that they can help you understand our updates better.
    • Please discuss this email with your parent or guardian to decide if you need to do anything different with your account.
  • If you're a parent or guardian, and you allow your child to use the services:
    • Please review the updates to our terms with your child and help them decide whether they need to make any changes to their account.
    • Please remember that these terms apply to you and you're responsible for your child's activity on the services.
  • If you're the administrator of a Google Workspace corporate or educational account and you've enabled your users to access Google Additional Services:
    • Our new Terms of Service won't affect the Google Workspace agreement between Google and your organization. These new terms will only apply to those users to whom you've given access to Google Additional Services. You can always manage whether your users have access to Google Additional Services, and which ones, in your Admin console.
  • If you're a Google Workspace reseller whose customers have enabled their users to access Google Additional Services:
    • Our new Terms of Service won't affect your Google Workspace agreement with your customers. These new terms will only apply to your customers' users who've been given access to Google Additional Services. Your customers can always manage whether their users have access to Google Additional Services, and which ones, in their Admin console.
  • If you're any other user of the services:
    • Please read this email to understand our updated terms and your options for further action.
    • If you agree to the new terms, no further action is needed.

What's changing?

You can review the new Google Terms of Service here. At a glance, here's what this update covers:

  • Generative AI terms. We're moving our existing Generative AI Additional Terms to our main Terms of Service and adding other AI-related clarifications. For example – we won't claim ownership over original content generated by our AI-powered services.
  • More clarity on abusive activity. We're providing more examples and details about abuse and interference with our services that isn't allowed.
  • More details on limitations of liability. For users outside the US, we're adding clarifications to our limitations of liability and indemnity sections to avoid any misunderstandings in light of local laws or customs.
  • More clarity on disputes. We're clarifying that if you violate our terms, our remedies aren't limited to suspension or termination of your access to the services, but may include other remedies under applicable law. If problems or disputes arise between us about these terms, you'll have the opportunity to describe the issues and address them.
  • Updates to reflect how our services work. We're adding language about how our services work, and updating certain Google service brand names that have changed over time.
  • For users based in the European Economic Area (EEA) only:

If you don't agree to the new terms, you should remove your content and stop using the services. You can also end your relationship with us at any time, without penalty, by closing your Google Account.

Thank you for using Google services!

© 2024 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043

You have received this email to update you about important changes to Google's Terms of Service.

Saturday, August 12, 2023

Updating our Google Account inactivity policy

Every day Google works hard to keep you and your private information safe and secure by preventing unauthorized access to your Google Account with our built-in security protections. And keeping you safe means having strong privacy practices across our products that minimize how long we store your personal files and any data associated with them. We want to protect your private information and prevent any unauthorized access to your account even if you're no longer using our services.

Therefore, we are updating the inactivity period for a Google Account to two years across all our products and services. This change starts rolling out today and will apply to any Google Account that's been inactive, meaning it has not been signed into or used within a two-year period. An inactive account and any content in it will be eligible for deletion from December 1, 2023.

What this means for you:

  • These changes do not impact you unless you have been inactive in your Google Account for two years or have not used your account to sign in to any Google service for over two years.
  • While the changes go into effect today, the earliest we would enforce any account deletion would be December 2023.
  • If your account is considered inactive, we will send several reminder emails to both you and your recovery emails (if any have been provided) before we take any action or delete any account content. These reminder emails will go out at least 8 months before any action is taken on your account.
  • After a Google Account is deleted, the Gmail address for the deleted account cannot be used again when creating a new Google Account.

How to keep your account active?

The simplest way to keep a Google Account active is to sign in to the account at least once every two years. If you have signed in to your Google Account recently in the past two years, your account is considered active and will not be deleted.

Other ways to keep your account active include:

  • Reading or sending an email
  • Using Google Drive
  • Watching a YouTube video
  • Sharing a photo
  • Downloading an app
  • Using Google Search
  • Using Sign in with Google to sign in to a third-party app or service

There are some exceptions to this policy. Examples include: a Google Account with YouTube channels, videos or comments; an account that has a gift card with a monetary balance; or an account that has a published application, for example, one that hosts an app on the Google Play store. Other exceptions to this policy are available here.

Google also offers tools to help manage your Google Account and provide options to back up your data, including the ability to download your data using Google Takeout, and allowing you to plan for what happens to your data if you're inactive for a specific period of time with the Inactive Account Manager.

Our priority is to make it as easy as possible for you to keep your account active, if you want to, and we'll ensure you have adequate notice before any account is impacted by this change. So before an account is deleted, Google will send email notifications to the Google Account and its recovery email (if one has been provided). You should verify that your recovery email is up to date.

Learn more

Thank you,
The Google Account team

You have received this email to update you about important changes to your Google Account and services.

© 2023 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043



Tuesday, July 26, 2022

Thank you for helping!

I have not heard from you. Let me know, please.


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Adobe Inc, 100 Hooper St, San Francisco, CA, 94017, United States

Tuesday, July 19, 2022

Thank you for helping!

Hi there,

Sorry to bother you but I just want to check if you receive my previous email.

Thanks,
Claudie


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Adobe Inc, 100 Hooper St, San Francisco, CA, 94017, United States

Wednesday, July 13, 2022

Thank you for helping!

Hi there!,

I hope you don't mind me emailing, but I saw that you posted an article about fonts pairing, here: http://seoexpertips.blogspot.com/2015/06/

Smart font choices can be the difference between someone engaging with, liking, and sharing your message or continuing to scroll down their feed, skipping your content altogether.  And as with complementary colors, certain fonts pair well together and can help enhance your message, solidify a brand, and establish hierarchy—an important design principle. Considering the sheer volume of fonts available, it can be easy to be overwhelmed by the options!

We have published an article about fonts pairing that will give a maximum impact on your brand. Here's the link to the article: https://www.adobe.com/express/learn/blog/10-ways-to-pair-fonts-for-maximum-impact

In the article we published, we share the following information:

  • Font pairing recommendations made easy
  • Funky headers and sans serif body
  • Bold and modern
  • Elegant
  • Decades collide

If you think your readers would be interested in this content, it would be amazing if you can place the URL to this post.

Please let me know if you have any questions, and thank you for your time.

All the best,
Claudia




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Adobe Inc, 100 Hooper St, San Francisco, CA, 94017, United States

Monday, May 23, 2022

SEO Book.com

SEO Book.com


Automating Ourselves Out of Existence

Posted: 23 May 2022 08:22 AM PDT

Time has grown more scarce after having a child, so I rarely blog anymore. Though I thought it probably made sense to make at least a quarterly(ish) post so people know I still exist.

One of the big things I have been noticing over the past year or so is an increasing level of automation in ways that are not particularly brilliant. :D

Just from this past week I've had 3 treat encounters on this front.

One marketplace closed my account after I made a bunch of big purchases, likely presuming the purchases were fraudulent based on the volume, new account & an IP address in an emerging market economy. I never asked for a refund or anything like that, but when I believe in something I usually push pretty hard, so I bought a lot. What was dumb about that is they took a person who would have been a whale client & a person they were repeatedly targeting with ads & turned them into a person who would not recommend them ... after being a paying client who spent a lot and had zero specific customer interactions or requests ... an all profit margin client who spent big and then they discarded. Dumb.

Similarly one ad network had my account automatically closed after I had not used it for a while. When I went to reactivate it the person in customer support told me it would be easier to just create a new account as reactivating it would take a half week or more. I said ok, went to set up a new account, and it was auto-banned and they did not disclose why. I asked feedback as to why and they said that they could not offer any but it was permanent and lifetime.

A few months go by and I wondered what was up with that and I logged into my inactive account & set up a subaccount and it worked right away. Weird. But then even there they offer automated suggestions and feedback on improving your account performance and some of them were just not rooted in fact. Worse yet, if they set the default targeting options to overly broad it can cause account issues in a country like Vietnam to where if you click to approve (or even auto approve!) their automated suggestions you then get notifications about how you are violating some sort of ToS or guidelines ... if they can run that logic *after* you activate *their* suggestions, why wouldn't they instead run that logic earlier? How well do they think you will trust & believe in their automated optimization tips if after you follow them you get warning pop overs?

Another big bonus recently was a client was mentioned in a stray spam email. The email wasn't from the client or me, but the fact that a random page on their site was mentioned in a stray spoofed email that got flagged as spam meant that when the ticket notification from the host sent wounded up in spam they never saw it and then the host simply took their site offline. Based on a single email sent from some other server.

Upon calling the host with a friendly WTF they explained to the customer that they had so many customers they have to automate everything. At the same time when it came time to restoring hosting that the client was paying for they suggested the client boot in secure mode, run Apache commands x and y, etc. ... even though they knew the problem was not with the server, but an overmalicious automated response to a stray mention in a singular spam email sent by some third party.

When the host tried to explain that they "have to" automate everything because they have so many customers the customer quickly cut them off with "No, that is a business choice. You could charge different prices or choose to reach out to people who have spent tens of thousands on hosting and have not had any issues in years." He also mentioned how emails can be sent to spam, or be sent to an inbox on the very web host that went offline & was then inaccessible. Then the lovely customer support person stated "I have heard that complaint before" meaning they are aware of the issue, but do not see it as an issue for them. When the customer said they should follow up any emails with an SMS for servers going offline the person said you could do it on your end & then later sent them a 14-page guide for how to integrate the Twillio API.

Nothing in the world is fair. Nothing in the world is equal. But there are smart ways to run a business & dumb ways to run a business.

If you have enough time to write a 14-page integration guide it probably makes sense to just incorporate the feature into the service so the guide is unneeded!

Businesses should treat their heavy spenders or customers with a long history of a clean account with more care than a newly opened account. I had a big hedge fund as a client who would sometimes want rush work done & would do stuff like "hey good job there, throw in an extra $10,000 for yourself as a bonus" on the calls. Whenever they called or emailed they got a quick response. :D

I sort of get that one small marketplace presuming my purchases might have been a scam based on how many I did, how new my account was, and how small they were, but the hosting companies & ad networks that are worth 9 to 12 figures should generally do a bit better. Though in many ways the market cap is a sign the entity is insulated from market pressures & can automate away customer service hoping that their existing base is big enough to offset the customer support horror stories that undermine their brand.

It works.

At least for a while.

A parallel to the above is my Facebook ad account, which was closed about a half decade or so ago due to geographic mismatch. That got removed, but then sort of only half way. If I go to run ads it says that I can't, but then if I go to request an account review to once again explain the geographic difference I can't even get the form to submit unless I edit the HTML of the page on the fly to seed the correct data into the form field as by default it says I can not request a review since I have no ad account.

The flip side of the above is if that level of automation can torch existing paid accounts you have to expect the big data search & social companies are taking a rather skeptical view of new sites or players wanting to rank freely in their organic search results or social feeds. With that being the case, it helps to seed what you can to provide many signals that may remove some of the risks of getting set in the bad pile.

I have seen loads of people have their YouTube or Facebook or whatever such account get torched & only override the automated technocratic persona non grata policies by having followers in another channel who shared their dire situation so it could get flagged for human review and restoration. If that happens to established & widely followed players who have spent years investing into a platform the odds of it happening to most newer sites & players is quite high.

You can play it safe and never say anything interesting, ensuring you are well within the Overtone Window in all aspects of life. That though also almost certainly guarantees failure as it is hard to catch up or build momentum if your defining attribute is being a conformist.

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